The Four Point Approach ™©

Organization means getting everyone working toward the same goal. The tough work of building a consensus and cooperation among the groups that have an important stake in the district can be eased by using the common-sense formula of a volunteer-driven program and an organizational structure of board and committees.

Promotion means selling the image and promise of Main Street to all prospects. By marketing the district's unique characteristics to shoppers, investors, new businesses and visitors, an effective promotion strategy forges a positive image through advertising, retail promotional activity, special events and marketing campaigns carried out by local volunteers.

Design means getting Main Street into top physical shape. Capitalizing on its best assets-such as historic buildings and traditional downtown layout-is just part of the story. An inviting atmosphere created through window displays, parking areas, signs, sidewalks, street lights and landscaping conveys a visual message about what Main Street is and what is has to offer.

Business Improvement means finding a new purpose for Main Street's enterprises. By helping existing downtown businesses expand and recruiting new ones to respond to today's market, Main Street programs help convert unused space into productive property and sharpen the competitiveness of business enterprises.

Keokuk Cultural & Entertainment District.  The KCED is governed by a nineteen member volunteer board of directors under the Main Street Keokuk, Inc umbrella.  Their purpose is to market and bring awareness to Keokuk's wealth of arts and cultural opportunities.  The CED will host its 3rd Annual Back Alley Band Fest Friday, May 28.  The Band Fest is held in garages, yards and commercial venues throughout the District. 

Mission Statement To aid in the preservation and revitalization of the Keokuk business district while promoting its history, charm and character.